The Secrets of

Link Building

Unlock the Authority Your Site Deserves

Links are the currency of Google’s trust. In this instant access masterclass, you’ll discover how to attract high-quality backlinks that boost rankings, build authority, and drive more customers to your business.

GET INSTANT ACCESS – $97

Earn High-Quality Backlinks Ethically
Outreach Methods that Actually Work
Over 5 Hours of On-Demand Training
Lifetime Access for a One-Time Payment

View Course Descriptions for all 10 Modules

Why Your Website Struggles Without the Right Links

You can have a beautiful website, great products, and amazing service—but if you don’t have the right links, Google simply won’t trust you.

That’s where most businesses get stuck:

Competitors with weaker services outrank you because they’ve got stronger backlinks.
Cheap “SEO experts” waste your money with shady, spammy links.
You’re left frustrated, invisible, and unsure of what’s actually working.

Backlinks are still one of Google’s biggest ranking factors, but here’s the catch: not all links are created equal. In fact, the wrong ones can hurt your site more than they help.

Without a clear strategy, link building feels overwhelming, confusing, and risky. And while your competitors are building authority, you’re left watching them collect the clicks, leads, and sales that should be yours.

Old rusty chain next to new chain with a broken link

I'M READY TO FIX MY WEBSITE

The Right Links Change Everything

Link building doesn’t have to be shady, confusing, or overwhelming. When done the right way, it’s one of the most powerful levers you can pull to grow your rankings, authority, and business.

That’s why I created The Secrets of Link Building masterclass—so you can stop guessing and finally learn a system that works.

Inside this instantly accessible, 5-hour training, I’ll show you how to:

Identify and earn high-quality backlinks that move the needle
Build authority and trust without spammy tactics
Create content that naturally attracts links
Use smart outreach strategies to build real relationships
Avoid penalties by steering clear of harmful links

With the right approach, you won’t just get more links—you’ll get the right links. And that’s what Google rewards with higher rankings, more traffic, and more customers.

Two businessmen shaking hands after making a deal

YES! TEACH ME THE RIGHT WAY TO BUILD LINKS

Inside The Secrets of Link Building, you’ll discover practical, ethical strategies to earn links that Google values most. In just a few hours, you’ll learn how to:

Spot and fix toxic backlinks dragging down your rankings.

Attract high-quality backlinks naturally without spammy tactics

Master local link building strategies that put you on the map

Use content to earn authority links from trusted sources
Apply outreach methods that actually work and build lasting relationships

By the end, you’ll know exactly how to build a repeatable, long-term link strategy that strengthens your authority, increases your visibility, and drives customers straight to your business.

UNLOCK THE SECRETS OF LINK BUILDING FOR $97

Video samples from inside The Secrets of Link Building

Links 101: The Secret Behind Google’s Rankings

Authority vs. Relevance: What Really Matters in SEO

What PageRank Really Is (And Isn’t)

Learn Link Building from a 25-Year SEO Veteran

Hi, I’m Steve Scott, and I’ve been helping businesses climb Google’s rankings since the late ’90s—back when link building meant asking your buddy to put your site on his “resources” page. A lot has changed since then, but one thing hasn’t: Google still rewards the right links.

Over the last 25 years, I’ve:

Trained thousands of business owners, marketers, and even my own competitors
Logged more than 5,000 hours of hands-on training
Worked with companies big and small—from USAA, MSC Cruise Lines, Suncoast Credit Union, Hooters, and 1-800-PetMeds to local service providers and mom-and-pop shops
Taught SEO in classrooms, boardrooms, and now, on-demand masterclasses like this one

What I love most is breaking down something as intimidating as link building into clear, doable steps. No shady tactics. No gimmicks. Just straight talk, real-world strategies, and a few laughs along the way (fair warning: I might sneak in a Jets joke).

When you join this masterclass, you’re not just learning about links—you’re learning from someone who’s been teaching and practicing SEO since the beginning.

START LEARNING LINKS THE RIGHT WAY

USAA, MSC Cruise Lines, Suncoast Credit Union, Hooters, 1-800-PetMeds, Depository Trust and Clearing Corporation (DTCC), MDVI

The Secrets of Link Bulding Course Outline

Inside The Secrets of Link Building, you’ll get over 5 hours of step-by-step training, broken down into clear, actionable modules. Here’s exactly what you’ll master:

Module 1: Understanding Link Building Basics

Why backlinks are still one of Google’s top ranking factors
The difference between authority, relevance, and spammy links
How Google evaluates links in 2025 and beyond

Module 2: Auditing Your Current Backlinks

Identify harmful backlinks dragging your site down
Tools and techniques for analyzing your link profile
How to remove or disavow toxic links safely

Module 3: Authority vs. Relevance in Links

Why not all “good” links are equal
Balancing domain authority with topical relevance
How to spot links that truly move the needle

Module 4: Creating Link-Worthy Content

Content formats that naturally attract backlinks
Building assets like guides, tools, and resources
Case studies of content that earned dozens of links

Module 5: Internal Link Building

The right way to use internal links for SEO power
Anchor text strategies that guide Google (and users)
Avoiding common mistakes that weaken your site structure

Module 6: Local Link Building Strategies

How to earn links from local news, blogs, and organizations
The power of community involvement and partnerships
Real-world examples of local links that boost rankings

Module 7: Outreach That Actually Works

Crafting outreach emails people respond to
Building relationships instead of begging for links
Tools that make outreach more efficient

Module 8: Avoiding Penalties & Spam

The dangers of buying or trading links
Red flags that signal spammy link practices
How to future-proof your site against Google penalties

Module 9: Building Authority at Scale

How to create a repeatable system for link growth
Leveraging partnerships, PR, and collaborations
Tracking results and refining your strategy

Module 10: Putting It All Together

Combining outreach, content, and strategy for maximum impact
A sustainable approach to link building for any business size
Your ongoing checklist for long-term success

By the end of this masterclass, you won’t just know how to build links—you’ll know how to build the right links that strengthen your authority, improve your rankings, and grow your business.

UNLOCK ALL 10 MODULES FOR JUST $97

When people hear ‘link building,’ they usually picture some shady guy in a basement buying thousands of links from who-knows-where. That’s not what Google wants, and it’s not what your business needs. The truth is, good links come from real connections and real value. This course is me showing you how to build those connections the right way—step by step—so you don’t waste time or money chasing junk.

Steve Scott

Testimonials

Here's some kind words from past students I've had over the years.

"Steve Scott is an amazing SEO Trainer. I have taken several of his Lunch and Learn events and I always learn something new. He is very good at explaining complex topics in easy to understand language."

Eric V.

"Steve provides very useful information about SEO. His Zooms helps you understand the ins and outs of search engine optimization. How I learned to rank higher on Google, and after the training on how to optimize my site for Google, I felt much more confident in my ability to improve my google rankings."

CFA Web Designs

"Steve's classes and his All-Star membership are excellent sources of reliable SEO information from an expert source. Steve provides a lot of value and has been doing so for many years. I have learned many useful tips from him."

John K.

JOIN THOUSANDS WHO'VE TRAINED WITH STEVE

Get the complete Link Building Masterclass for just $97

No recurring payments. No hidden fees. No fluff.

For a one-time payment of $97, you’ll unlock lifetime access to over 5 hours of step-by-step video training, worksheets, and strategies you can revisit anytime.

This isn’t a subscription—it’s yours to keep forever. Learn at your own pace and come back whenever you’re ready to refine your link building skills.

And because I want you to feel confident in your investment, I back this masterclass with my 7-Day Confidence Guarantee:

If you don’t feel more confident about building and earning the right backlinks after the first week, just email me and I’ll make it right.

All for just $97.

GET LIFETIME ACCESS FOR JUST $97

FAQ

How long do I have access to the course?

Forever. Once you purchase, you’ll have lifetime access to the recordings and materials, so you can revisit them anytime.
Do I need prior SEO experience?

Nope. This course is designed for beginners and intermediates. Even if link building feels intimidating now, I’ll break it down step by step in plain English.
Is this just theory, or can I actually use it?

This masterclass is 100% practical. You’ll learn exactly how to build links that matter, and you’ll be able to apply it to your own site immediately.

What if I don’t have a big budget?

That’s okay. Many of the strategies in this course are free or low-cost. You don’t need deep pockets—you need the right approach.
Can link building hurt my site?

Yes—if it’s done wrong. That’s why I created this masterclass: to show you how to avoid bad backlinks and build authority safely.
Is there a guarantee?

Yes. If after 7 days you don’t feel more confident about your link building strategy, email me and I’ll make it right.

Ready to Build Links That Actually Work?

Weak or spammy backlinks hold your site back. They waste your time, drain your budget, and let your competitors outrank you.

But with The Secrets of Link Building, you’ll finally have a proven roadmap for building strong, trustworthy links that boost your rankings, authority, and business growth.

No gimmicks. No guesswork. Just clear, step-by-step strategies you can put into action immediately.

It’s time to stop feeling invisible—and start earning the authority you deserve

YES! GIVE ME INSTANT ACCESS FOR $97

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