Unlock the Secrets of Onsite Optimization

Finally Get the Rankings (and Customers) You Deserve

Your competitors aren’t better than you—just better optimized. In this instant access masterclass, you’ll discover exactly how to fix your site’s structure, content, and code so Google actually wants to rank you higher.

GET INSTANT ACCESS – $97

Turn Traffic into Real Customers
Boost Speed, Crawlability, and Trust
Over 5 Hours of On-Demand Training
Lifetime Access for a One-Time Payment

View Course Descriptions for all 10 Modules

Why Your Website Isn’t Ranking (Even If You Think It Should)

You’ve invested time and money into your website… but Google barely notices you.

You feel invisible when your business doesn’t show up in search.
Competitors with worse services outrank you and steal the leads.
SEO feels overwhelming, too technical, and impossible to get right.
You’ve spent money on marketing, yet traffic and sales never improve.
You’re anxious about wasting more money on SEO that doesn’t work.

The truth? Most websites fail at the onsite optimization basics—the very things Google needs to understand, trust, and rank your site. Without getting this right, every dollar you spend on ads, link building, or content is like pouring water into a leaky bucket.

Bucket with holes in the sides leaking lots of water

I'M READY TO FIX MY WEBSITE

The Fix is Simple: Get the Foundations Right

Your website doesn’t need another “hack” or endless trial and error. What it needs is a solid foundation—clear structure, optimized content, and the kind of onsite fixes Google is actively looking for.

That’s exactly what you’ll learn inside The Secrets of Onsite Optimization.

In this instantly accessible, 5-hour masterclass, I’ll walk you through:

How to clean up your site’s structure so Google crawls it with ease.
The exact steps to optimize titles, descriptions, and content so you start showing up for the searches that matter.
Proven onsite tweaks that boost speed, trust, and user experience—the things Google rewards with higher rankings.
A step-by-step process that turns SEO from overwhelming to crystal clear.

When you get this right, every blog post, every ad campaign, every link you build suddenly starts working harder for you. Instead of pouring water into a leaky bucket, you’re building on rock-solid ground.

With this masterclass, you’ll finally have the confidence to know your SEO isn’t broken—it’s working for you.

Worker in grey clothes spreading concrete

YES! SHOW ME HOW TO FIX MY WEBSITE

Inside The Secrets of Onsite Optimization, you’ll get a clear, step-by-step process to transform your website into a Google-friendly, lead-generating machine. In just a few hours, you’ll understand:

How to fix hidden onsite mistakes that silently hurt your rankings.

The right way to optimize titles, descriptions, and content so your pages attract clicks and customers.

How to structure your site for clarity so both users and Google know exactly what you offer.

Techniques to boost site speed and crawlability - tcritical ranking factors you can control.
How to send trust signals to Google through schema, internal linking, and user-focused content.

With these foundations in place, every other marketing effort—from ads to blogging to link building—becomes more effective.

INSTANT ACCESS TO ONSITE TRAINING

Video samples from inside The Secrets of Onsite Optimization

SEO Made Simple: Understand It in 5 Minutes

What Is Keyword Research and Why Does It Matter?

On-Site SEO Demystified: How to Rank Higher

Learn from a 25-Year SEO Veteran Who’s Trained Thousands Worldwide

Hey there, I’m Steve Scott—and for the past 25 years, I’ve been in the trenches of SEO, web design, and digital marketing. I’ve helped businesses of every size, from mom-and-pop shops to household names like USAA, MSC Cruise Lines, Suncoast Credit Union, Hooters, and 1-800-PetMeds

I’ve also logged over 5,000 hours of live, hands-on training with thousands of students across the U.S. and around the world. Whether in a corporate boardroom, a university classroom, or over Zoom with business owners just like you, I’ve made it my mission to simplify SEO so anyone can understand and apply it.

Here’s the deal:

I don’t sell “magic pill” software.
I don’t promise overnight #1 rankings.
I teach you exactly what works—and why—so you can finally feel confident in your SEO.

And yes, I like to have a little fun along the way. (If you catch me slipping in a Jets joke, just know I’ve been suffering with that team for decades.

With this masterclass, you’re not just learning theory—you’re learning what’s worked for thousands of businesses I’ve trained and coached for over two decades.

START LEARNING WITH STEVE TODAY

USAA, MSC Cruise Lines, Suncoast Credit Union, Hooters, 1-800-PetMeds, Depository Trust and Clearing Corporation (DTCC), MDVI

The Secrets of Onsite Optimization Course Outline

Inside The Secrets of Onsite Optimization, you’ll get over 5 hours of step-by-step training broken down into focused modules. Here’s exactly what you’ll master:

Module 1: Onsite Optimization Foundations

Why onsite SEO is the cornerstone of rankings, leads, and sales
The difference between onsite, offsite, and technical SEO (and where they overlap)
How to audit your own site for common onsite problems

Module 2: Title Tags & Meta Descriptions

How to write clickable, keyword-rich titles Google rewards
Craft meta descriptions that actually drive searchers to click
Avoid over-optimization mistakes that can hurt your rankings

Module 3: Headings & Content Structure

Use H1s, H2s, and H3s to organize content for clarity
Send stronger topical signals to Google with smart formatting
Make pages easier for both readers and crawlers to scan

Module 4: Internal Linking & Navigation

Build a clear link structure that distributes authority across your site
Guide visitors to your most important, high-converting pages
Avoid “orphan pages” that never get indexed or ranked

Module 5: Image Optimization

Add the right alt text to help Google understand your visuals
Shrink file sizes without losing quality for faster load times
Use filenames, captions, and context to earn SEO value

Module 6: Site Speed & Performance

Simple fixes that shave seconds off load time
Why Core Web Vitals matter (and how to improve them)
Tools to test and track your site’s performance

Module 7: Schema & Structured Data Basics

What schema is and why Google relies on it
Add basic markup to highlight your business, products, and services
Get your site ready for rich snippets and AI-driven results

Module 8: Mobile & User Experience Optimization

Make your site mobile-friendly with responsive design
Improve usability so visitors stay longer and engage more
Understand how UX directly impacts SEO performance

Module 9: Crawlability & Indexing

Ensure Google can crawl every page you want indexed
Fix common crawl errors that block rankings
Use XML sitemaps and robots.txt the right way

Module 10: Pulling It All Together

See how onsite elements work in harmony to boost rankings
Build an ongoing optimization checklist for long-term results
Case studies of businesses that improved traffic with these steps

By the end of this masterclass, you won’t just understand onsite optimization—you’ll know exactly how to apply it and finally see results.

UNLOCK ALL 10 MODULES FOR JUST $97

Here’s the thing… most people don’t lose rankings because they’re lazy or don’t care. They lose them because their site is messy, and Google just can’t make sense of it. Fixing the little things—like titles, structure, and speed—can make a world of difference. That’s why I love teaching onsite optimization. Once you get these basics right, everything else in SEO finally starts working the way it should.

Steve Scott

Testimonials

Here's some kind words from past students I've had over the years.

"Steve Scott is an amazing SEO Trainer. I have taken several of his Lunch and Learn events and I always learn something new. He is very good at explaining complex topics in easy to understand language."

Eric V.

"Steve provides very useful information about SEO. His Zooms helps you understand the ins and outs of search engine optimization. How I learned to rank higher on Google, and after the training on how to optimize my site for Google, I felt much more confident in my ability to improve my google rankings."

CFA Web Designs

"Steve's classes and his All-Star membership are excellent sources of reliable SEO information from an expert source. Steve provides a lot of value and has been doing so for many years. I have learned many useful tips from him."

John K.

I'M READY TO RANK HIGHER

Get Lifetime Access to The Secrets of Onsite Optimization

No subscriptions. No upsells. No hidden fees.
For a one-time payment of only $97, you’ll unlock lifetime access to over 5 hours of step-by-step SEO training.

That means you can learn at your own pace, revisit modules whenever you need, and apply these strategies to your site immediately.

And because I want you to feel completely confident, I back this masterclass with my 7-Day Confidence Guarantee:

If after a week you don’t feel more confident about optimizing your site, just email me and I’ll make it right.

All for just $97.

GET LIFETIME ACCESS FOR JUST $97

FAQ

How long do I have access to the course?

Forever. Once you purchase, you’ll have lifetime access to the recordings and materials, so you can revisit them whenever you need a refresher.
Do I need prior SEO experience?

Nope. This course is designed for beginners and intermediate learners. Even if SEO feels overwhelming right now, I’ll break it down step by step in plain English.
Is this just theory, or will I be able to apply it?

This masterclass is 100% practical. You’ll learn exactly how to apply each optimization technique to your own website—no fluff, no filler.

What if I get stuck or need help?

If you want more guidance, you can join my SEO All Stars membership or set up a consulting session with me. The course itself will give you a complete roadmap, but extra support is always an option.
Can I really learn SEO from videos?

Absolutely. I’ve trained thousands of business owners, marketers, and even my competitors using the same teaching style you’ll see in this course. If you can follow along and take action, you’ll see results.
Is there a guarantee?

Yes. If after 7 days you don’t feel more confident about optimizing your website, email me and I’ll make it right.

You’ve seen what happens when your site isn’t optimized

✔️ Competitors outrank you
✔️ Customers can’t find you
✔️ Time and money go to waste

But it doesn’t have to stay that way.

With The Secrets of Onsite Optimization, you’ll have a clear, step-by-step roadmap to fix the problems holding your site back. No more guessing. No more feeling invisible. Just proven strategies that help you earn more visibility, traffic, and customers.

You’re one click away from finally taking control of your SEO.

YES! GIVE ME INSTANT ACCESS FOR $97

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