In this Masterclass you will learn:
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Part 1: What is SEO?
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Website Basics
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HTML
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Head
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Body
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Source Code
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Inspect Elements
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.css
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Keyword Research
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What is Keyword Research
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Short Tail vs Long Tail
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Keyword Tools
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Google Trends
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Google Search Console
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Ubersuggest
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Google Keyword Planner
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SEMRush
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On-Site SEO
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What is On-Site SEO
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Ranking Factors
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Part 2: Optimization 101
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What Can Be Optimized?
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The Title Tag
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META description tag
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META Keywords Tag
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H1 or H2 tags
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The Page URL
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Domain name
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Sub-domain name
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Name of a sub-directory
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File names
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Body Content
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Part 3: Optimization 201
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What Else Can Be Optimized?
- Bulleted Text on Page
- Bold Text
- Italic Text
- Internal link text / anchor text
- Calls to Action
- Structured Data
- Goals and Conversions
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What Else Can Be Optimized?
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