How to Turn AI Answer Engines Into Your Ally

You will discover how tools like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini actually pick which brands to quote. You will learn how to structure your content so these systems can find, understand, and surface your best answers.

Why “Page One” Wins Are Failing You in 2026

The search landscape in 2026 looks nothing like the keyword-chasing, content-farming days of the past—Google has evolved and the old “game the algorithm” playbook is done. Generative engines like ChatGPT, Perplexity, Claude, and AI Overviews now answer questions directly on the page, so users get what they need without ever clicking through.
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That means you can rank on page one and still watch your traffic flatline, because visibility now means being referenced, not just ranked. At the same time, discovery has become a maze across Google, YouTube, Reddit, TikTok, podcasts, newsletters, and AI tools—traditional, Google-only SEO cannot keep up on its own.

The New Solution: From SEO to SEvO and GEO

The solution is to stop playing the old “rankings and clicks” game and rebuild your strategy around SEvO—Search Everywhere Optimization—so your brand shows up wherever your buyers are actually searching. Instead of chasing one #1 spot on Google, you focus on being present across AI answers, YouTube, Reddit, TikTok, podcasts, newsletters, forums, and classic search.
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You will also learn how to apply Generative Engine Optimization (GEO), structuring your content so tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews can easily cite and quote you as their trusted source. When you combine SEvO with GEO and a trust-first, E-E-A-T-driven content approach, your brand becomes the answer AI surfaces—even in a zero-click world.
 

Meet Your Presenter: Steve Scott
 

Steve Scott is an SEO master trainer who has been living in the trenches of search and content marketing for more than two decades, helping businesses adapt through every major algorithm shift. His 2026 SEO Strategy Roadmap and training materials are used to teach modern concepts like Generative Engine Optimization, Search Everywhere Optimization, and AI-human hybrid content systems that align with how people actually discover brands today.
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He runs SteveScottSEO.com, publishes practical SEO education on YouTube, and regularly breaks down what is really working in AI-powered search so you don’t waste time on dusty 2018 tactics. In this live session, Steve will walk you through the exact frameworks he is teaching clients and students right now to stay visible, trusted, and profitable in a zero-click, AI-first landscape.

Final Step: Shift From Rankings to Being Referenced

If you are still optimizing for old-school rankings while AI engines quietly take over the top of page one, this is your moment to pivot. In this free 2026 SEO Strategy Session, you will learn how to move from SEO to SEvO and GEO so your brand becomes the trusted citation AI tools and modern buyers keep seeing everywhere they search.
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Join Steve Scott live on February 25th at 1:00 PM EST and leave with a practical plan you can start using in the next 30 days. Seats are free but limited to keep the session focused and interactive—replay will be sent to everyone who registers.