When SEO first began, keywords were the “key” to driving website ranking. Some of you may even remember the days when people would stuff their pages with the same words over and over again in order to attract Google.
Over the years, designers learned they could add hundreds of keywords at the bottom of their pages and even make them the same color as their background so users couldn’t easily see them, but Google’s search bots could. And, we can’t forget how meta tags stuffed with keywords were the norm.
But things changed. Google tweaked their algorithms as they have so many times since and upended the way people found our websites. Leaving many people scratching their heads, and wondering why they were no longer in the top three results.
Have you been keeping up with all the changes? We have.
And we are ready to get you up to speed on all the latest methods for researching and using keywords properly to put your website on the best footing for capturing those delicious free clicks.
Thur, November 17th, 2022