A little over three years ago, Google introduced the world to it's newest version of Analytics. According to Google, Google Analytics 4 (dubbed GA4) is "...a new way to unify app and website measurement".

    When GA4 was originally released, few people installed it as we were all so embedded with the long-standing Google Universal Analytics version and their "UA-codes".

    However, as of July 1, 2023, Universal Analytics will no longer process new data for your website. If you don't prepare now by setting up and switching over to a GA4, your standard Universal Analytics properties will stop processing new hits and eventually, the data will be removed completely.

    The sooner you get yourself and your site setup on Google Analytics 4 the better off you will be going forward.

    Join me for this Meetup where I'll demonstrate how to get GA4 setup and ready to go and then I'll show you around the new GA4 interface to get you familiar with it's new features.

Back to Basics. It all started with Keywords.

When SEO first began, keywords were the “key” to getting your website ranked at the top of the search engines. If you knew what keywords people were searching for and added them to the right places in your website's code and content, you could score top rankings pretty easily.

Boy have things changed!

Google constantly tweaks their algorithm and has completely changed the way people find your site. Using old school tactics simply won't work to get top rankings. 

However, that doesn't mean you don't need to know the right keywords to target or how often they are being searched for and how hard or easy they may be to get top rankings for. If you don't know how to find the right keywords or what to do with them when you find some good ones, then this Meetup is for you. We are ready to get you up to speed on all the latest methods for researching and using keywords properly to put your website on the best footing for capturing those delicious free clicks.